The Situation

Across the globe, there are still 19.4 million unvaccinated and under vaccinated children.

The Challenge

How can we help parents and doctors maintain life-saving immunization records?

The Strategy

Our behaviors are rooted in tradition. Harness rituals to promote the protection of children’s health through vaccination.

The Execution

It’s common for infants to receive beaded bracelets for good luck, so we created one that also protects them from disease. This Immunity Charm is comprised of colored beads, each color representing a vaccine. With every immunization, doctors add the corresponding bead to the child’s bracelet.