To accomplish this we call upon our diverse capabilities including:
All of our campaigns are designed to help our clients play a meaningful role in people’s lives. We do this through immersive storytelling and innovation that drives individual and societal change. Our creative approach is guided by top industry talent who have created successful campaigns for the world’s most recognized brands. We believe that just like a consumer brand, delivering social impact can only be accomplished by creating work that is relevant, engaging and – above all else – puts humanity at its core.
Our strategies go beyond the superficial to uncover key insights that lead to breakthrough ideas. Our work is rooted in evidence-based approaches informed by the populations we serve. We utilize McCann’s suite of proprietary strategic research tools, as well as proven public health tactics. Strategy is the lifeblood of of our work whether it’s communications planning, brand marketing, thought leadership or rapid issue response communications.
We apply human-centered design to make complex issues simple, engaging and actionable. From film to web-based content to outdoor messaging, activation, and printed materials, our work combines best practices with design trends informed by art language, beliefs, traditional ceremonies, dress and music. The result is category-breaking work that influences culture and builds business value.
Our expertise in social impact and global public health has helped deliver new products, behaviors, and perceptions in communities around the world. We offer consultancy models for clients in need of rapid communications support across market shaping, stakeholder mapping, and management and advocacy communications for critical moments and long-term efforts in global health and development.