UN: Access Accelerated

25 Feb 2017

Noncommunicable diseases (NCDs) have reached a point of crisis, particularly in lower and middle-income countries, where nearly 80 percent of NCD related deaths occur. Access Accelerated is a global, multi-stakeholder initiative comprising 20+ biopharmaceutical companies and associations launched at the January 2017 World Economic Forum in Davos to advance access to non-communicable disease prevention and care in low and lower-middle income countries.

As lead creative agency, McCann Global Health developed the brand platform included naming and design of the global initiative, development of all creative content including videos, digital assets, web site, brand guidelines, and the concepting and development of creative communications that drive global attention to the initiative. Throughout the brand development process, McCann collaborated with McCann Worldgroup PR partner, Weber Shandwick, in working with the Access Accelerated communications committee to jointly review, approve, and finalize all brand assets.

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