Strength to Fight

Strength to Fight

Preventing childhood diarrhea-related deaths through open-source communications

A simple treatment, zinc and oral rehydration salts, could help prevent 800,000 child deaths annually. But too few health workers and caregivers know about or trust it, especially in remote areas.

Supporting the UN Secretary General’s Every Woman Every Child initiative, McCann Global Health developed a branded campaign, “The Strength to Fight,” based on in-country research in Nigeria and Uganda. Then, with open-source design files, we empowered local and global health organizations to take it and run. Since launching the platform, thousands of frontline health workers in 3 countries, including more than 11,000 in Uganda alone, have used it to educate mothers and push the needle on these preventable childhood deaths.

The Huffington Post called it “a cutting-edge example of using social marketing, brand and positioning to achieve change.