McCann Global Health Helps Weighs In on Private Sector Sustainability and Responsibility at D&AD Impact Roundtable

McCann Global Health President Andrew Schirmer joined the D&AD Impact Sustainability & Responsibility Roundtable at Nasdaq on July 12 for a conversation on the trends in corporate sustainability, the role of creativity in sustainability projects, and how the marketing, media and communications industry is stepping up.


In addition to McCann Global Health, the panel included representatives from Nasdaq, D&AD and Drogra5.

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World Health Leaders Ask Cannes Creative Community To Help In Solving Global Health Issues

UNF_lions-health-e1466520695741McCann Global Health and the United Nations Foundation hosted an inspiring session this past weekend at the Lions Health in Cannes, France, with the United Nations Foundation’s chief communications officer Aaron Sherinian leading a discussion on the challenge of eradicating polio from the face of the earth with UNICEF’s Sherine Guirguis and Dr. Mickey Chopra of the World Bank.

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Tackling the Silent Killer With Open Source Health Communications

A campaign to end child pneumonia by reaching mothers and health workers with life-saving information

Briana Ferrigno, McCann Global Health
Nikki Tyler, USAID Center for Accelerating Innovation and Impact
Mel Stanley, Clinton Health Access Initiative


EBC photo1Imagine explaining to a concerned mother of a sick child how to check for signs of the leading infectious threat to their child: pneumonia. Fever, chills, dehydration, fatigue. Sounds like the flu. What about chest in-drawing, shallow breaths, and shortness of breath? Getting warmer, but that also could be signs of a cough and cold.

Public health communicators across the globe have spent careers searching for easy and simple ways to communicate complex health information to diverse audiences. When done correctly, this information can be the catalyst for preventing a life-threatening disease, like HIV, or instilling health-promoting behaviors, like breastfeeding, or alerting the need
for emergency care before it is too late, like in the case of child pneumonia.

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Ending Polio? There’s An Ad For That.

How can marketers make true change in the world? By being a part of the strategy to wipe out a disease from the planet for only the second time in history.

UNICEF and its partners at McCann Global Health have been working on just that over the past two years. With polio eliminated from over 99 percent of the world’s population, the global health community is on the verge of eradicating an illness that for decades has threatened populations, from the height of polio outbreaks in the 1940s and 50s, to recent cases in resource-limited countries. Wiping out the final one percent, however, necessitates a vastly different strategy, and one that incorporates a critical focus on communications and social mobilization.


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Building Demand for Routine Immunization

What do you do when two of the biggest NGOs on earth invite you to Geneva to contribute to a three-day workshop about Building Demand for Routine Immunization? You go.


The Gavi ‘hack’ team

Senior leaders from the World Health Organization (WHO), the Bill and Melinda Gates Foundation, the Clinton Health Access Initiative (CHAI), GlaxoSmithKline (GSK), and representatives from nongovernmental organizations and governments from Kenya, Uganda, Senegal, and Pakistan, were invited by Gavi, the Vaccine Alliance to brainstorm solutions to improve routine immunization awareness, acceptance, and compliance among health workers and caregivers around the world.

Sherine Guirguis, senior communications manager for polio at UNICEF, and Andrew Schirmer, president of McCann Glboal Health, presented McCann and UNICEF’s partnership in demand creation for the polio vaccine in Polio endemic and at-risk communities. Their efforts have led to a new approach to global health communications challenges, evidenced by their insight-driven, global-to-local communications strategy, campaign materials, and lessons learned from the collaboration. Ms. Guirguis and Mr. Schirmer also discussed the role of public private partnerships and how their partnership has affected the quality of outputs, talent, and engagement from both sides of the spectrum.

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McCann Health Partners with Clinton Health Access Initiative, Unicef, USAID and Abt Associates To Launch New Pneumonia Prevention Campaign

Up to 935,000 children are dying from pneumonia each year when most of these deaths can be prevented by educating frontline health workers.

pneumoniaNEW YORK — Today, in observance of, World Pneumonia Day, a new pneumonia prevention communications campaign called, Every Second Counts, will be launched at the Pneumonia Innovations Summit in New York City.

The campaign, created by McCann Global Health in partnership with Clinton Health Access Initiative, Unicef, USAID, and Abt Associates—all members of the UN Commission on Life-Saving Commodities for Women and Children – was designed to help educate and arm caregivers and frontline health workers in developing countries with the knowledge and skills to save children’s lives.

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McCann Health’s Partner in Furthering Women’s and Children’s Health Addresses Global Midwives Group as Its First Goodwill Ambassador

NEW YORK — Her Excellency Toyin Saraki, former First Lady of Kwara State, Nigeria, and Founder-President of Wellbeing Foundation Africa (WFA) this week undertook her role as the inaugural Global Goodwill Ambassador of the International Conference of Midwives (ICM) by emphasizing the importance of partnerships in advocating for maternal, newborn, and reproductive healthcare. Speaking this week to the more than 3,000 delegates attending ICM’s 30th Annual Congress in Prague, Her Excellency Mrs. Saraki underscored the importance of collaborative efforts in advancing health initiatives by quoting the African proverb, “If you want to go fast, go alone. If you want to go far, go together.”

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Health Care Providers Should Think About Zinc

Along with the global effort to scale up zinc and oral rehydration salts (ORS) in the treatment of diarrhoea, we need effective training materials for health care professionals to introduce them to how effective zinc is for the treatment of diarrhea. Once they feel comfortable with this treatment, integrating it as part their practice and feel confident recommending it, more families will use it and more lives will be saved.

To help in this effort, a set of professional on-line resources has been developed and made available on the Zinc+ORS website. This resource has been established by McCann Global Health of McCann Health, advertising agency in collaboration with many members of the Diarrhea and Pneumonia Demand creation working group, including the Micronutrient Initiative. With these tools, we’re aiming to provide support to key stakeholders in promoting the use of zinc and ORS. The really interesting aspect of this site is that tools and information provided can be adapted for country-specific messaging, all in the effort to “save lives by promoting the use of these lifesaving products.”

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McCann Health Steps Up Global Public Health Commitment

NEW YORK — McCann Health, a McCann Worldgroup unit which last year became the only marketing communications agency to partner in a number of interrelated United Nations-driven alliances tackling global health issues, has moved ahead on two key initiatives related to this commitment.  Announcements were made at the Clinton Global Initiative and during high level meetings during the United Nations General Assembly sessions in New York City.

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