News

News

Alive & Thrive’s Start Strong Campaign Launches in Kaduna and Lagos States

Breastfeeding is essential for supporting the recommended growth and development of infants, and its benefits extend well beyond basic nutrition. It increases the likelihood that newborns survive their first five years of life and has been proven to pay dividends – including upticks in national economies.

Despite evidence of the benefits of breastfeeding, in Nigeria, only 25 percent of mothers follow the World Health Organization and UNICEF recommendation to nourish their children with exclusive breastfeeding for the first six months of life. Enter Alive & Thrive’s Start Strong, a mass media campaign designed to inspire behavior change and improve health outcomes related to early childhood nutrition.

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Julie Ipe Talks Demand for Clean Cooking

This edition of Get to Know features Julie Ipe,  Director of Demand Generation and Behavior Change – Clean Cooking Alliance.  McCann Global Health partnered with the Alliance to promote clean cooking in Nigeria. We sat down with Julie to discuss her work, and how creativity, human truths, and multi-channel communications are driving demand for clean cooking worldwide.

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Making Family Planning Accessible with Mobile Technology

Nikhila crouches in the corner of a busy intersection in Mumbai. Her eyes dart between passing pedestrians and a crumpled issue of “Ask the Sexpert,” a weekly column in the Mumbai Mirror featuring sex advice by a 94-year old OB-GYN. Nikhila has a boyfriend and they are considering having sex. She wants to protect herself but does not know how, or who to ask.

For young women around the world like Nikhila, accessing sexual and reproductive health (SRH) is not easy. Misinformation, myths, and misconceptions about family planning persist, as do stigma and inconsistent product supply. Nivi, a company co-founded by unlikely bedfellows – a public health expert and the man behind TinyURL – has big plans to change this state of affairs.

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Driving Demand for New HIV Prevention Products

Imagine a pill that you take every day to prevent HIV. You don’t have to imagine. It exists, and it has for some time. Those in the know often refer to this pill by its brand name—Truvada—manufactured by Gilead Sciences and approved by the FDA in 2012. Since its launch in the U.S., Gilead has supported organizations that are promoting the drug and in June 2018, the company launched its own U.S.-based marketing campaign to help drive awareness and uptake of PrEP. While reports from the CDC indicate that more than one million Americans could benefit from PrEP, only 167,000 people in the U.S. are currently taking the daily pill.

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Get to Know: Essie Quakyi

Get to know Essie Quakyi, a member of McCann Global Health’s team, whose upbringing in Ghana and life in New York are her North Star when working in global health communications

How has your upbringing shaped your experience and work at McCann Global Health?

I was raised in Ghana, West Africa. It’s not exactly what you would consider glamorous, but I had everything that I needed and it was where I learned true empathy. There’s no such thing as small talk where I’m from. Even in the most “casual” of conversations, people show interest in you – the parts they see and don’t see. And when I’m working on strategic global health communications, this guides me to create work that makes true connections with people. Tapping into the desires, motivations, and aspirations of people is the key to creating a lasting impression.

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McCann Global Health Joins Reproductive Health Supplies Coalition

Access to modern contraception and reproductive health is essential for gender equality, women’s empowerment, economic development, and progress for all. Yet all around the world, millions of people face an unmet need for reproductive health supplies. In fact, about 287,000 women die from complications related to pregnancy or childbirth each year, with a majority of these deaths occurring in low-income countries. Most of these deaths are preventable with full access to certain vital services and products, and organizations like the Reproductive Health Supplies Coalition (RHSC) are dedicated to eliminating such avoidable consequences by addressing the shortage of reproductive health supplies among people who need them the most.

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What Happens #WhenGirlsRunTheWorld: Adolescent Girls and Young Women Taking Center Stage in Health Interventions

Around the world, adolescent girls and young women are raising their voices to address issues affecting their lives and wellbeing. Maggie Medison, a 16-year old young woman from Lilongwe, Malawi is one of them. Her story is about HIV and her work to prevent infection among her peers.

As a young Malawian woman, Maggie’s chances of contracting HIV are 45 times higher than a young woman in Sweden. Relative to her male peers, Maggie is more likely to have a low level of education and poor access to health information, products, and services. While the odds may seem against her, Maggie’s future is bright, in part because she is using her voice to protect her health and the health of her peers.

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McCann Global Health Joins Clean Cooking Champions at GACC Forum

McCann Global Health was invited to participate in The Global Alliance for Clean Cookstoves’ 2017 Clean Cooking Forum held from October 24-26 in New Delhi.

On October 24, Andrew Shirmer shared the “Upgrade to Gas” campaign that McCann Global Health has launched in partnership with local NGO Africare and Lagos based STB McCann. Andrew also moderated the closing plenary made up of clean cooking “champions,” including, Ghana’s Second Lady, Samira Bawuni, Dr. Ajay Mathur, Director-General of TERI (The Energy and Resources Institute) and international musician, Rocky Dawuni.

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McCann Global Health and Weber Shandwick Host UN Event for Access Accelerated

To a standing-room only audience, two MWG agencies hosted a special UN General Assembly side event for Access Accelerated working to tackle non-communicable diseases around the world.

This week during the 72nd U.N. General Assembly in New York City, McCann Global Health in partnership with Weber Shandwick hosted an event for Access Accelerated, a collaborative commitment by 22 biopharmaceutical companies and partners, including the World Bank and the Union for International Cancer Control. The mission of Access Accelerated is to tackle the growing burden of non-communicable diseases (NCDs) in low and lower middle-income countries.

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