What do you do when two of the biggest NGOs on earth invite you to Geneva to contribute to a three-day workshop about Building Demand for Routine Immunization? You go.
The Gavi ‘hack’ team
Senior leaders from the World Health Organization (WHO), the Bill and Melinda Gates Foundation, the Clinton Health Access Initiative (CHAI), GlaxoSmithKline (GSK), and representatives from nongovernmental organizations and governments from Kenya, Uganda, Senegal, and Pakistan, were invited by Gavi, the Vaccine Alliance to brainstorm solutions to improve routine immunization awareness, acceptance, and compliance among health workers and caregivers around the world.
Sherine Guirguis, senior communications manager for polio at UNICEF, and Andrew Schirmer, president of McCann Glboal Health, presented McCann and UNICEF’s partnership in demand creation for the polio vaccine in Polio endemic and at-risk communities. Their efforts have led to a new approach to global health communications challenges, evidenced by their insight-driven, global-to-local communications strategy, campaign materials, and lessons learned from the collaboration. Ms. Guirguis and Mr. Schirmer also discussed the role of public private partnerships and how their partnership has affected the quality of outputs, talent, and engagement from both sides of the spectrum.