PSRT co-chair Dr. Alan Tennenberg, Chief Medical Officer, J&J Global Public Health and Minister of Health of Uganda, Jane Aceng sign the MOU during the most recent World Health Assembly. McCann Health is the only health communications agency on the PSRT.
Last week at the 72nd World Health Assembly, McCann Health took another step forward in supporting stronger health communications capacities in national governments through the signing of a Memorandum of Understanding between the Global Health Security Agenda (GHSA) Private Sector Roundtable (PSRT)(which McCann Health is a member of) and the Ministry of Public Health Uganda (MoPH).
Since launching in 2014, the GHSA has worked to strengthen government capabilities on three priority issues: preventing epidemics through specific actions, detecting biological threats and responding to disease outbreaks effectively and efficiently. The PSRT engages with governments participating in the GHSA, which include non-governmental partners and companies in healthcare, communications, energy, finance, technology, transportation, logistics and other sectors, to support countries in reaching the goals of the GHSA.
As the only health communications agency in the PSRT, McCann Health will offer a strategist and creative director to work alongside MoPH communications staff at the Ugandan Ministry of Health to strengthen their ability to design, create, and deliver more effective health communications programs within Uganda, as well as to improve their understanding of how to work with private sector communications agencies.
“We couldn’t be more excited about the opportunity to use health communication to make a meaningful difference in people’s lives,” said Geline Midouin, Global Chief Talent Officer, McCann Health. “Having our staff on the ground, bringing our expertise and best practices directly to the Ministry of Health of Uganda, exemplifies the role of the PSRT in supporting the UN’s GHSA and strengthening countries’ health communications capacities. McCann Health continues to differentiate itself by centering science as a third pillar, alongside strategy and creativity, driving innovation and change.”